Engagement Chasing

Facebook/Meta announced that they would adding AI slop to the feed to chase engagement. Meta is chasing engagement to show more ads to its users to make more money.

Facebook used to be about friends and family. It then started showing more confrontational content to increase engagement and ad revenue. It’s now using AI to do the same. Is using generative AI to increase engagement and showing more ads the best use of this technology? Probably not.

Should Mark Zuckerberg be controlling the majority of western social networks? No. We need regulators to step in and break it up. Zuckerberg owns Facebook, Instagram, and Threads. The other major networks; TikTok, Snapchat, and Twitter/X might be not long for this world. TikTok might be banned due to congress. Twitter/X has taken a hard right turn and not doing well. Break Meta up.

Credit to Axios for the story and ChatGPT for the image.